Strategizing: Opening New Avenues in Latin-America. A Systematic Literature Review A Literature Review

Main Article Content

Martha Eugenia Reyes-Sarmiento, PhD https://orcid.org/0000-0002-0451-758X
Luz María Rivas-Montoya, PhD https://orcid.org/0000-0003-4828-384X

Keywords

Strategizing, Strategy-as-practice, the practice turn, trust, customer, systematic literature review

Abstract

Strategizing is a research field devoid of epistemological, theoretical and methodological unity. Instead of seeing it as a disadvantage, we show how this plurality boosts the convergence of different points of view in the practice turn of strategy that challenges its conventional perspective. Through this systematic literature review we detected research opportunities in Latin-America, as well as in the categories of Strategizing such as practices and practitioners. In the first category, we suggest trust as a suitable concept for research on the social nature of practices. And in the second category, customers claim further attention as relevant actors in the creating-delivering-capturing value cycle of the business level strategy.

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