Strategizing: abriendo nuevas posibilidades en América Latina. Una revisión sistemática de literatura. A Literature Review
Main Article Content
Keywords
Estrategia como práctica, giro de la práctica, confianza, cliente, revisión de literatura sistemática
Resumen
Strategizing es un campo de investigación desprovisto de unidad epistemológica, teórica y metodológica. Antes de ver esto como una desventaja, se muestra cómo esta pluralidad refuerza la convergencia de diferentes puntos de vista del giro a la práctica en la estrategia, que desafían su perspectiva convencional. En esta revisión sistemática de la literatura se detectaron oportunidades de investigación en América Latina, así como en las categorías de prácticas y practicantes. En la primera categoría, se sugiere la confianza como un concepto apropiado para investigar acerca de la naturaleza social de las prácticas. Y en la segunda categoría, se resalta la mayor atención que requieren los clientes como actores relevantes en el ciclo de creación-entrega y captura de valor de la estrategia de nivel de negocio.
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dic 14, 2019
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Reyes-Sarmiento, M. E., & Rivas-Montoya, L. M. (2019). Strategizing: abriendo nuevas posibilidades en América Latina. Una revisión sistemática de literatura.: A Literature Review. AD-Minister, (35), 165–193. https://doi.org/10.17230/Ad-minister.35.7
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Biografía del autor/a
Martha Eugenia Reyes-Sarmiento, Universidad EAFIT
Economista, Msc and PhD en Administración de la Universidad EAFIT. Profesora de estrategia en el Departamento de Organización y gerencia de la Universidad EAFIT. mreyess@eafit.edu.co. ORCID id: https://orcid.org/0000-0002-0451-758X
Luz María Rivas-Montoya, Universidad EAFIT
Economista, MBA, Msc and PhD en Administración de la Universidad EAFIT. Profesora titular de estrategia en el Departamento de Organización y gerencia de la Universidad EAFIT. lrivasm@eafit.edu.co. ORCID id: https://orcid.org/0000-0003-4828-384X
Representante en el grupo de interés de Estrategia como práctica Strategic Management Society
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