Strategizing: abriendo nuevas posibilidades en América Latina. Una revisión sistemática de literatura. A Literature Review

Main Article Content

Martha Eugenia Reyes-Sarmiento https://orcid.org/0000-0002-0451-758X
Luz María Rivas-Montoya https://orcid.org/0000-0003-4828-384X

Keywords

Estrategia como práctica, giro de la práctica, confianza, cliente, revisión de literatura sistemática

Resumen

 Strategizing es un campo de investigación desprovisto de unidad epistemológica, teórica y metodológica. Antes de ver esto como una desventaja, se muestra cómo esta pluralidad refuerza la convergencia de diferentes puntos de vista del giro a la práctica en la estrategia, que desafían su perspectiva convencional. En esta revisión sistemática de la literatura se detectaron oportunidades de investigación en América Latina, así como en las categorías de prácticas y practicantes. En la primera categoría, se sugiere la confianza como un concepto apropiado para investigar acerca de la naturaleza social de las prácticas. Y en la segunda categoría, se resalta la mayor atención que requieren los clientes como actores relevantes en el ciclo de creación-entrega y captura de valor de la estrategia de nivel de negocio.

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