El efecto estratégico de la colaboración entre ETICS
Main Article Content
Keywords
Colaboración de PYMEs, Capacidades relacionales, Crecimiento híbrido, Desarrollo de productos, Outsourcing
Resumen
El presente artículo analiza la relación entre las capacidades relacionales y los motivos de las PYMEs, que establecen relaciones de colaboración con empresas del mismo sector. Específicamente, analizamos las colaboraciones entre empresas para el desarrollo de nuevos productos y las decisiones de subcontratar. La principal contribución del artículo se centra en identificar la existencia del efecto mediador que tiene la estrategia de crecimiento híbrida, entre estas relaciones. Se argumenta que la estrategia de crecimiento híbrido media la relación entre las capacidades relacionales y los diferentes motivos de colaboración con empresas dentro del mismo sector. Los resultados, obtenidos a través de un modelo logit binomial, respaldaron estos argumentos mediante el uso de una base de datos formada por 450 encuestas realizadas cara a cara, de las cuales 296 participaron en una colaboración entre empresas entre 2012 y 2014. Las encuestas fueron realizadas a CEOs de PYMEs que participaron en actividades de colaboración con otras empresas del sector de Electrónica, Tecnología, Información y Comunicaciones (ETICS) en México.
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Referencias
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