Mercadeo de causas sociales para organizaciones sin ánimo de lucro: socios con un propósito, pasión y ganancias
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Liam Leonard, Instituto de Tecnología, Sligo, Irlanda
Profesor de Sociología, Instituto de Tecnología, Sligo, Irlanda.Maria Alejandra Gonzalez-Perez, Universidad EAFIT
PhD Economics/Management. National University of Ireland, Galway.
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