Strategies of corporate social responsibility in Latin America: a content analysis in the extractive industry
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Keywords
Corporate Social Responsibility, Latin America, Extractive Industry, Mining Sector, Oil Sector
Abstract
Latin American countries are rich in natural resources. In this regard, the extractive industry in the region is globally important. Consequently, the aim of this paper is to analyze the presence of the dimensions of Corporate Social Responsibility (CSR) in the strategies of the main extractive companies in Latin America, which include those listed in the ranking from “The greatest 500 companies of Latin America” from America Economía Magazine. In order to reach this assessment, a qualitative technique utilizing content analysis was carried out using the corporate web pages as a source of data. In addition, a matrix using 13 dimensions of CSR was developed to guide the research. 76 firms were identified from the extractive industry in Latin America, operating only in the mining and oil sectors. The main findings suggest that the majority of firms consider at least two dimensions of CSR, and that those such as the sustainable development and environment were those mentioned most. By country, Colombia shows the highest percentage of presence for these dimensions (86.2%). In addition, EXXONMOBIL and Carbones el Cerrejon (that operate in Colombia) include 100% of the dimensions. Future research will be important in order to analyze the extent to which the dimensions are fulfilled in practice, and to carry out comparative studies with other regions and industries.
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Jose Satsumi Lopez-Morales, Full Time ProfessorEconomic- Administrative DepartmentInstituto Tecnologico de Veracruz, México
Ph.D. in Administrative Sciences, Universidad Cristobal Colon, México. Full Time Professor, Economic- Administrative Sciences Department, Instituto Tecnologico de Veracruz, México.
Isabel Ortega- Ridaura, Research- ProfessorUCC Business SchoolUniversidad Cristobal Colón
Ph.D in Social Sciences, Universidad Autonoma de Nuevo León, México. Professor, UCC Business School, Universidad Cristobal Colon, Mexico.
Ignacio Ortiz- Betancourt, Full- time professorUniversidad Veracruzana, México
Ph.D. in Public Finances, Universidad Veracruzana. Full Time Professor, Administration Faculty in Veracruz Region, Universidad Veracruzana, México.
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