Corporate Media Entrepreneurship in Public Service Broadcasts: An exploratory Study of IRIB use of External Innovations
Main Article Content
Keywords
Media Entrepreneurship, Corporate Media Entrepreneurship, Creativity, Public Service Broadcast, , public service media, efficient media markets, IRIB
Abstract
In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and widely. For this reason, use of external sources of innovation is a key challenge for large media organizations, and particularly for public service media. This research addresses the challenge of IRIB, the Iranian public service broadcast, to acquire external sources of innovation. Theoretical framework of this research has been taken from the theory of efficient media markets, that proposes large organizations have advantage in resources, small enterprises on innovation, and facilitators on contracting. A series of interviews with selected IRIB managers conducted, and analysis of these data showed IRIB has no systematic approach to benefit from users’ innovation to address the problem of scarcity of creativity. Some practical suggestions have been provided for IRIB in particular, while several of them might be generalizable to some other large media firms. The findings of this research contributes to corporate media entrepreneurship and how it is fostered by Web 3.0 and social media
Downloads
References
Ansari, M., Sharifi, M., & Ansari, N. (2015). Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials. Iranian Business Management, 7(4), 823-840.
Burgess, J. E., Foth, M., & Klaebe, H. G. (2006). Everyday creativity as civic engagement: A cultural citizenship view of new media.
Cossío-Silva, F.J.; Revilla-Camacho, M.Á.; Vega-Vázquez, M.; Palacios-Florencio, B. (2016). Value co-creation and customer loyalty. J. Bus. Res. 69, 1621–1625.
Cunningham, S., Flew, T, and Swift, A. (2015), Media Economics, Palgrave.
Darvish, H. (2011). The Impact of Entrepreneurship on Employment Empowerment: a Case Study at IRIB. JWEE, (3-4), 62-75.
Darvish, H., & Nikbakhsh, R. (2010). Studying the relations of social capital factors with knowledge sharing: a case study at research department of IRIB. Transylvanian Review of Administrative Sciences, 6(31), 28-47.
Dekoulou, P., & Trivellas, P. (2017). Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry. Journal of Business & Industrial Marketing, 32(3), 385-397.
Dwyer, P. (2016). Managing creativity in media organisations. In Managing Media Firms and Industries (pp. 343-365). Springer, Cham.
Eliasson, G. and Eliasson, Å. (2005) ‘The theory of the firm and the markets for strategic acquisitions’, in Entrepreneurships: The New Economy and Public Policy, pp.91–115, Springer, Berlin, Heidelberg.
Emami, A., & Khajeheian, D. (2019). Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence. Sustainability, 11(1), 158.
Frank, L. B., Chatterjee, J. S., Chaudhuri, S. T., Lapsansky, C., Bhanot, A., & Murphy, S. T. (2012). Conversation and compliance: Role of interpersonal discussion and social norms in public communication campaigns. Journal of health communication, 17(9), 1050-1067.
Ghasemi, A. (2013). Women's Experiences of Work in the Iranian Broadcast Media (IRIB): Motivations, challenges, and achievements. Feminist Media Studies, 13(5), 840-849.
Girija, S. (2019), Political economy of media entrepreneurship: Commercialization and Commodification in a digital news media enterprise, Journal of Media Management and Entrepreneurship 1(1), 27-39.
Hang, M. (2016), Media corporate entrepreneurship: Theories and cases. Springer.
Horst, S.O and Murschetz, P. C., (2019), Strategic Media Entrepreneurship: theory development and problematization, Journal of Media Management and Entrepreneurship 1(1), 1-26.
Jauert P., Lowe, G. F. (2005). Public service broadcasting for social and cultural citizenship: Renewing the enlightenment mission. Cultural Dilemmas in Public Service Broadcasting: RIPE, 13-33.
Karimi, K., & Salavatian, S. (2018). Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV. In Competitiveness in Emerging Markets (pp. 391-408). Springer, Cham.
Khajeheian, D., & Tadayoni, R. (2016). User innovation in public service broadcasts: creating public value by media entrepreneurship. Technology Transfer and Commercialisation, 14(2).
Khajeheian, D., & Friedrichsen, M. (2017). Innovation inventory as a source of creativity for interactive television. In Digital transformation in journalism and news media (pp. 341-349). Springer, Cham.
Khajeheian, D. (2017). Media entrepreneurship: A consensual definition. AD-minister, (30), 91-113.
Khajeheian, D. (2013). New venture creation in social media platform; Towards a framework for media entrepreneurship. In Handbook of social media management (pp. 125-142). Springer, Berlin, Heidelberg.
Khajeheian, D. (2016a). Telecommunication Policy: Communication Act Update. Global Media Journal-Canadian Edition, 9(1), 135-141.
Khajeheian, D. (2016b). Audience commodification: A source of innovation in business models. Technology Innovation Management Review, 6(8).
Khajeheian, D. (2014). A perspective on media entrepreneurship policy: Globalization of knowledge and the opportunities for developing economies. Journal of Globalization Studies, 5(2).
Khajeheian, D., Friedrichsen, M., & Mödinger, W. (Eds.). (2018). Competitiveness in Emerging Markets. Springer International Publishing.
Labafi, S., & Williams, I. (2018). Competitiveness of Small Media Firms. In Competitiveness in Emerging Markets (pp. 263-282). Springer, Cham.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer-Mediated Communication, 19(1), 1–19. doi:10.1111/jcc4.12029
Malmelin, N., & Virta, S. (2016). Managing creativity in change: Motivations and constraints of creative work in a media organisation. Journalism Practice, 10(8), 1041-1054.
McElroy, R., & Noonan, C. (2018). Public Service Media and Digital Innovation. Th e Small Nation Experience. I GF Lowe, H. Van den Bulck & K. Donders (red.) Public Service Media in the Networked Society, 159-174.
Mills, B. (2016). Make Me Laugh: Creativity in the British television comedy industry. Humor, 29(2), 157-174.
Motaharrad, H., Arasteh, H. R., & Jafari, P. (2014). The effect of in-service entrepreneurship training on mass media managers’ entrepreneurship: A case study of IRIB. International Journal of Organizational Leadership, 3, 114-126.
Nissen, C. S. (2016). Obeying his masters’ voices: Managing independence and accountability in public service media between civil society and state. In Managing Media Firms and Industries (pp. 121-141). Springer, Cham.
Roshandel Arbatani, T., Sharifi, S. M., & Nargesian, A. (2013). Explanation of Model of Human Resource Development in Order to Achievement Media Reputation: Case Study IRIB. Journal of Public Administration, 5(4), 139-156.
Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee creativity. International Journal of Hospitality Management, 45, 44-58.
Steemers, J. (2017). Public service broadcasting, children’s television, and market failure: The case of the United Kingdom. International Journal on Media Management, 19(4), 298-314.
Tahami, S. M. B., & Nasirian, M. (2016). The effects of human resource strategic management, open innovation capacity on the Islamic Republic of Iran Broadcasting.
Thorsen, E. (2013). 9 Routinisation of audience participation. The media, political participation and empowerment, 116.
Tokbaeva, D. (2019), Media Entrepreneurs and Market Dynamics: Case of Russian Media Markets, Journal of Media Management and Entrepreneurship 1(1), 40-56
Van den Bulck, H., Donders, K., & Lowe, G. F. (2018). Public service media in the networked society. What society? What network? What role?. In Public service media in the networked society/Lowe, Gregory Ferrell [edit.] (pp. 11-28).
Virta, S., & Lowe, G. F. (2017). Integrating media clusters and value networks: Insights for management theory and research from a case study of Mediapolis in Finland. Journal of Management & Organization, 23(1), 2-21.
Vogel, S. K. (2018). Freer markets, more rules: Regulatory reform in advanced industrial countries. Cornell University Press.
Article Sidebar
Article Details
Seyed Mehdi Sharifi, University of Tehran
Assistant professor at the department of business management in faculty of management at University of Tehran. His area of interests are news management, Television journalism, Human resource management in Creative industries and communication theories.
Datis Khajeheian, University of Tehran
Profesor Asistente de Gestión de Medios de Comunicación en la Facultad de Administración de la Universidad de Teherán. Se desempeña como profesor visitante en el Centro de Comunicación, Medios y Tecnologías de la Información en la Universidad de Aalborg de Dinamarca y en la Universidad de Ciencias Digitales de Berlín. Datis cuenta con un Doctorado en Gestión de Medios de Comunicación y una Maestría en Emprendimiento con especialidad en Creación de Nuevas Empresas. El emprendimiento mediático es su principal área de interés. Es jefe del Grupo de Interés Especial de "Mercados de medios de comunicación emergentes" en la European Media Management Association (EMMA) y editor jefe en jefe de la revista académica Journal of Media Management and Entrepreneurship (JMME). Es autor de numerosos artículos en inglés y persa y ha desempeñado funciones editoriales en varias revistas académicas.
Kobra Samadi, University of Tehran
Is an M.Sc student of Media Management in the Faculty of Management at University of Tehran. She has articles in persian on human resource in the creative industries; new media policy; Analysis of news agencies. His favorite research field is Media Co-creation; Media Entrepreneurship and External Innovations.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).