Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food

Main Article Content

Jaime Baby Moreno
Universidad EAFIT

Juan Gonzalo Londoño Jaramillo
Universidad EAFIT

Lux Stella Cabrera Viveros
Estudiante, MBA, Universidad EAFIT. Directora Investigaciones, Consenso S.A.S.

Hernán Lozano
Estudiante, MBA, Universidad EAFIT. Asesor, Consenso S.A.S.

Keywords

Client Perceived Value, Industrial Product, Competitive Analysis.

Abstract

This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the product “metal double-layer polypropylene bioriented laminate to package food”. The applied procedure is an example that could be repeated, mutatis mutandis, for any kind of product or service.

Downloads

Download data is not yet available.
Abstract 990 | PDF (Español) Downloads 2062

Article Sidebar

PDF (Español)
Published
Jun 5, 2011

Article Details

How to Cite
Baby Moreno, J., Londoño Jaramillo, J. G., Cabrera Viveros, L. S., & Lozano, H. (2011). Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food. AD-Minister, (18), 27–47. Retrieved from https://publicaciones.eafit.edu.co/index.php/administer/article/view/812
Issue
No. 18 (2011)
Section
Research Articles
Supporting Agencies
Author Biographies

Jaime Baby Moreno, Universidad EAFIT

Profesor Investigador del Departamentode Mercadeo de la Escuela de Administración y Finanzas de la Universidad EAFIT, Medellín

Juan Gonzalo Londoño Jaramillo, Universidad EAFIT

Profesor Investigador del Departamentode Mercadeo de la Escuela de Administración y Finanzas de la Universidad EAFIT, Medellín

Authors who publish with this journal agree to the following terms:

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).