Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food

Main Article Content

Jaime Baby Moreno
Universidad EAFIT

Juan Gonzalo Londoño Jaramillo
Universidad EAFIT

Lux Stella Cabrera Viveros
Estudiante, MBA, Universidad EAFIT. Directora Investigaciones, Consenso S.A.S.

Hernán Lozano
Estudiante, MBA, Universidad EAFIT. Asesor, Consenso S.A.S.

Keywords

Client Perceived Value, Industrial Product, Competitive Analysis.

Abstract

This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the product “metal double-layer polypropylene bioriented laminate to package food”. The applied procedure is an example that could be repeated, mutatis mutandis, for any kind of product or service.

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Published
Jun 5, 2011

Article Details

How to Cite
Baby Moreno, J., Londoño Jaramillo, J. G., Cabrera Viveros, L. S., & Lozano, H. (2011). Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food. AD-Minister, (18), 27–47. Retrieved from https://publicaciones.eafit.edu.co/index.php/administer/article/view/812
Issue
No. 18 (2011)
Section
Research Articles
Supporting Agencies
Author Biographies

Jaime Baby Moreno, Universidad EAFIT

Profesor Investigador del Departamentode Mercadeo de la Escuela de Administración y Finanzas de la Universidad EAFIT, Medellín

Juan Gonzalo Londoño Jaramillo, Universidad EAFIT

Profesor Investigador del Departamentode Mercadeo de la Escuela de Administración y Finanzas de la Universidad EAFIT, Medellín

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