Digital footprint in Web 3.0: Social Media Usage in Recruitment
Main Article Content
Keywords
Digital Footprint, Social media, Recruitment, Human Resource Management
Abstract
Social media plays important role in many aspects of organizational life, and have become increasingly important in recruitment decisions. The purpose of this study is to understand the key issues in the use of digital footprint in recruitment, by using theme analysis as the research method, 10 managers of human resource department at Iranian banks who were responsible for recruiting of employees were interviewed. Nine themes emerged from the analysis: (a) Digital footprint usage enhances the complexity of employment processes, (b) The use of digital footprint in employment processes leads to the optimization and acquiring visions with regard to job applicants, (c) The impact and significant positive role of social media on maintaining employees, (d) Connecting networks available on social media lead to detection of reciprocal opportunities and bridging among job applicants and employers, (e) The role and desired implication of social media in post-employment processes, (f) The need for updating the knowledge of HR managers with respect to the continuous changes in environmental conditions , (g) The necessity of offering an opportunity to job applicants in high level posts within an organization to explain the negative results of information collected from applicant’s digital footprint on cyber space, (h) The need for measuring the accuracy of information collected from social media, (i) The necessity of educating, culture-building and creating the essential infrastructures for social media use in the society and among employees. The results of this study provide insight to effects of digital footprints on recruitment decisions, reduction of disciplinary actions and firing of employees
Downloads
References
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Azucar, D., Marengo, D., & Settanni, M. (2018). Predicting the Big 5 personality traits from digital footprints on social media: A meta-analysis. Personality and Individual Differences, 124, 150-159.
Baumöl, U., Hollebeek, L., & Jung, R. (2016). Dynamics of customer interaction on social media platforms. Electronic Markets, 26(3), 199-202.
Bergeson, P. (2011). How social networking sites affect your employment: Interface with Facebook and other social media sites may have legal consequences. Journal of Physician Assistant Education, 22(1), 46-47. Retrieved from http://www.PAEAonline.og
Berkelaar, B. L. (2015). The worker as politican: How online information and electoral heuristics shape personnel selection and careers. New Media & Society, 17, 1377-1396. doi:10.1177/1461444814525739
Black, S., Johnson, A., Takach, S., & Stone, D. (2012). Factors affecting applicants' reaction to the collection of data in social network websites. Paper Presented at the Annual Meeting of the Academy of Management.
Brengarth, L. B., & Mujkic, E. (2016). WEB 2.0: How social media applications leverage nonprofit responses during a wildfire crisis. Computers in Human Behavior, 54, 589-596.
Brown, V.R., & Vaughn, E.D. (2011). The use of social networking in hiring decisions. Journal of Business & Psychology, 26, 219-255. doi:10.1007/s10869-0111-9221-x
Byrne, T. (2015). How to use internal collaboration and social networking technology. Retrieved from http://www.inc.com/guides/2010/03/internal-collaboration-and-social-mediatechnology.html.
Cavico, F. J., Mujtaba, B. G., Muffler, S. C., & Samuel, M. (2013). Social media and employment-at-will: Tort law and practical considerations for employees, managers and organizations. New Media and Mass Communication, 11, 25-41. Retrieved from http://www.liste.org/journal.html
Colao, J. J. (2012). The Facebook job board is here: Recruiting will never look the same. Retrieved from http://www.forbes.com/sites/jjcolao/2012/11/14/the-facebook-job-board-ishere-recruiting-will-never-look-the-same.
Coy, C. (2013). How building a ‘Social Business’ can boost employee retention. Retrieved from http://www.cornerstoneondemand.com/blog/how-building-‘social-business’canboost-employee-retention#.vxys10b8yio.
Davison, H. K., Bing, M. N., Kluemper, D. H., & Roth, P. L. (2016). Social media as a personnel selection and hiring resources: Reservations and recommendations. In R. N. Landers, & G. B. Schmidt (Eds.), Social media in employee selection and recruitment. Cham, Switzerland: Springer.
De Angelis, G., Wells, G. A., Davies, B., King, J., Shallwani, S. M., McEwan, J., ... & Brosseau, L. (2018). The use of social media among health professionals to facilitate chronic disease self-management with their patients: a systematic review. Digital health, 4, 2055207618771416.
Dutta, D. (2014). Tweet your tune – Social media, the new pied piper in talent acquisition. Vikalpa: The Journal for Decision Makers , 39(3), 93-104. Retrieved from http://www.iimahad.ernet.in/vikalpa
Farrell, D., & Petersen, J. C. (2010). The growth of Internet research methods and the reluctant sociologist. Sociological Inquiry, 80, 114-125. doi:10.1111/j.1475682X.2009.00318.x
Fuchs, C. (2017), Social Media: A critical introduction, 2nd edition, Sage publisher.
Gibbs, C., MacDonald, F., & MacKay, K. (2015). Social media usage in hotel human resources: recruitment, hiring and communication. International Journal of Contemporary Hospitality Management, 27(2), 170-184. doi:10.1108/IJCHM-052013-0194
Graebner, M. E., Martin, J. A. & Roundy, P. T. (2012). Qualitative data: Cooking without a recipe. Strategic Organization, 10(3), 276-284. doi:10.1177/1476127012452821
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International Journal of Information Management, 35(2), 183-191.
Hidy, K. M., & McDonald, M. E. (2013). Risky business: The legal implications of social media’s increasing role in employment decisions. Journal of Legal Studies in Business, 18, 69-107. Retrieved from http://www.sealsb.org/journal.html
Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27-41.
Jacobs, P. (2009). What is social recruiting. Human Resource Magazine, 14(15), 2-3.
Jobvite. (2012). Social recruiting survey. Retrieved from http://web.jobvite.com/Social_Recruiting_Survey-2012-13.html
Kamboj, S., Yadav, M., & Rahman, Z. (2018). Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities. International Journal of Electronic Marketing and Retailing, 9(2), 109-125.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68.
Khajeheian, D., Colabi, A., Ahmad Kharman Shah, N., Bt Wan Mohamed Radzi, C., & Jenatabadi, H. (2018). Effect of Social Media on Child Obesity: Application of Structural Equation Modeling with the Taguchi Method. International journal of environmental research and public health, 15(7), 1343.
Khajeheian, D. (2018). Enterprise Social Media: Ethnographic Research on Communication in Entrepreneurial Teams. International Journal of E-Services and Mobile Applications (IJESMA), 10(1), 34-46.
Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12, 109-119. doi:10.1002/pa.1412
Kligiene, S. N. (2012). Digital footprints in the context of professional ethics. Informatics in Education, 11(1), 65-79. Retrieved from http://www.mii.lt/informatics_in_education/
Landers, R. N., & Schmidt, G. B. (2016). Social media in employee selection and recruitment: An overview. In R. N. Landers, & G. B. Schmidt (Eds.), Social media in employee selection and recruitment. Cham, Switzerland: Springer.
Lin, K. Y., & Lu, H. P. (2011). Intention to continue using Facebook fan pages from the perspective of social capital theory. Behavior and Social Networking , 14, 565-570. doi:10.1089/cyber.2010.0472
McDonnell, A. (2012). What are employers discovering about candidates through Social Media. Retrieved from http://thehiringsite.careerbuilder.com/2012/04/20/ what-are-employers-seeking-and-finding-out-about-candidates-through-social-me.
McGrath, L. C. (2012). Social media and employment: Is there a limit? . Interdisciplinary Journal of Contemporary Research in Business, 4(1), 17-24. Retrieved from http://www.jcrb.webs.com/
Melanthiou, Y., Pavlou, F., & Constantinou, E. (2015). The use of social network sites as an e-recruitment tool. Journal of Transnational Management, 20, 31-49. doi:10.1080/15475778.2015.998141
Miller, M. B. (2013). Avatars and social media: Employment law risks and challenges in the virtual world. FDCC Quarterly, 63(4), 279-294. Retrieved from http://www.thefederation.org
Nagendra, A. (2014). Paradigm shift in HR practices on employee life cycle due to influence of social media. Procedia Economics and Finance, 11, 197-207.
Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., Lalwani, R. (2012). Social media and business. Vikapla: The Journal for Decision makers, 37(4), 69-111.
Naslund, J. A., Aschbrenner, K. A., Marsch, L. A., & Bartels, S. J. (2016). The future of mental health care: peer-to-peer support and social media. Epidemiology and psychiatric sciences, 25(2), 113-122.
Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage.
Nyangeni, T., du Rand, S., & van Rooyen, D. (2015). Perceptions of nursing students regarding responsible use of social media in the Eastern Cape. Curationis, 38(2), 1-9. doi:10.4102/curationis.v38i2.1496
O’Shea, K. A. (2012). Use of social media in employment: Should I hire? Should I fire? Cornell HR Review. Retrieved from Retrieved from http://cornellhrreview.org/
Pais, I., Gandini, A. (2015). Looking for a job online. An international survey on social recruiting. Sociologia del Lavoro, 137, 115-129. doi:10.3280/SL2015-137007
Paul, M. J., Sarker, A., Brownstein, J. S., Nikfarjam, A., Scotch, M., Smith, K. L., & Gonzalez, G. (2016). Social media mining for public health monitoring and surveillance. In Biocomputing 2016: Proceedings of the Pacific symposium (pp. 468-479).
Peluchette, J. V., Karl, K., & Fertig, J. (2013). A Facebook ‘friend’ request from the boss; Too close for comfort? Business Horizons , 56, 291-300. doi:1016/j.bushor.2013.01.013
Ployhart, R. E., & Weekley, J. A. (2010). Strategy, selection, and sustained competitive advantages. In N. T. Tippins, & J. L. Farr (Eds.), The Handbook of Employee Selection (pp. 195-212). New York, NY: Routledge.
Ramanathan, U., Subramanian, N., & Parrott, G. (2017). Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management, 37(1), 105-123.
Ramirez, A. Jr., Walther, J. B., Burgoon, J. K., & Sunnafrank, M. (2002). Information seeking strategies, uncertainty and computer-mediated communication. Human Communication Research, 28, 213-228. doi:10.1111/j.1468-2958.2002.tb00804.x
Reed, L. A., Tolman, R. M., & Ward, L. M. (2016). Snooping and sexting: Digital media as a context for dating aggression and abuse among college students. Violence Against Women, 22(13), 1556-1576.
Rodriguez, M., Peterson, R. M., & Ajjan, H. (2015). CRM/social media technology: impact on customer orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.
Rutter, R., Roper, S., & Lettice, F. (2016). Social media interaction, the university brand and recruitment performance. Journal of Business Research, 69(8), 3096-3104.
Sun, Y., & Shang, R.-A. (2014). The interplay between users’ intraorganizational social media use and social capital. Computers in Human Behavior, 334-341.
doi:10.1016/j.chb.2014.03.048
Sumter, S. R., Vandenbosch, L., & Ligtenberg, L. (2017). Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder. Telematics and Informatics, 34(1), 67-78.
Topolovec-Vranic, J., & Natarajan, K. (2016). The use of social media in recruitment for medical research studies: a scoping review. Journal of medical Internet research, 18(11), e286.
Valkenburg, P. M., & Peter, J. (2007). Who visits online dating sites? Exploring some characteristics of online daters. CyberPsychology & Behavior, 10(6), 849-852.
Van Ouytsel, J., Van Gool, E., Walrave, M., Ponnet, K., & Peeters, E. (2016). Exploring the role of social networking sites within adolescent romantic relationships and dating experiences. Computers in Human Behavior, 55, 76-86.
Vaterlaus, J. M., Patten, E. V., Roche, C., & Young, J. A. (2015). # Gettinghealthy: The perceived influence of social media on young adult health behaviors. Computers in Human Behavior, 45, 151-157.
Wang, X., Fang, Z., & Guo, X. (2016). Tracking the digital footprints to scholarly articles from social media. Scientometrics, 109(2), 1365-1376.
Weidner, N., Earl, E. C., O’Brien, K. E., & Cooper, A.D. (2015). Exploring workplace ego threat management through social media. Poster presented at the 30th annual meeting of the Society for Industrial and Organizational Psychology. Philadelphia, PA.
White, C. M. (2016). Social media, crisis communication, and emergency management: Leveraging Web 2.0 technologies. CRC press.
Willyerd, K. (2012). Social tools can improve employee onboarding. Retrieved from https://hbr.org/2012/12/social-tools-can-improve-e.
Article Sidebar
Article Details
Hasan Boudlaie, University of Tehran, Kish international campus
Graduate of the Department of Public Administration in Human Resources Management at Allameh Tabataba’i University. Currently, he is teaching as a faculty member on the Kish International College of the University of Tehran. He has published several books in various areas of management. He also has numerous articles in specialized journals and scientific conferences.
Abbas Nargesian, University of Tehran
Assistant professor of University of Tehran in the Department of Public Administration. His main area of interest is Organizational Behavior, and he has authors several books and has published numerous articles in the scientific journals and conferences.
Behrooz Keshavarz Nik, University of Tehran, Kish international Campus
Has been graduated in Industrial Engineer, with a major in System Analysis and awarded his Master in Executive Master of Business Administration. His main area of interest is Human Resource Management.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aCreative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).